The story of the wise and foolish builders comes to mind when thinking about the foundation for any business. The story goes like this: the wise man built his house on a rock and the foolish man built his house on the beach, on the sand. I’m sure the house on the sand had an amazing view and seemed like a good idea at the time because he just wanted to have a beautiful home as quickly as possible. However, when the bad weather came – strong winds, torrential rains – the house that was built on a rock did not fall; however, the house built on sand fell with a great crash. Is your business built on rock or shifting sands?
Does this sound familiar? When we started our first full time business, we were focused on ramping up sales as quickly as possible. We brought on as clients anyone who was willing to pay us no matter what the job. We quickly found out within the first 6 months what a huge mistake that was. Over the first year, we spent the majority of our time trying to help, get along with and impress clients who were not a good fit. The consequences? It took away our focus from building a strong foundation with a red velvet rope policy firmly in place for clients and creating the infrastructure needed to best service those clients. Who knows how many ideal clients we lost in those first two crucial years of building a business, not to mention the costs we would absorb doing free “bonus” work for less-than-ideal clients we were trying to convince to stay. The day we implemented our standard to only work with ideal clients was also the day our profitability increased and our stress levels decreased. Don’t make the same costly mistakes we and countless other small businesses made who start off with this mentality.
We help business owners create a strong foundation – whether they need to replace their foundation or just shore up the weak points. It begins with creating a red velvet rope policy so that you are only working with clients who excite and engage you. How different would your days be if you only worked with clients who motivated you to do your best work and resulted in more energy, happiness and productivity?
Once a strong foundation is in place, we can build trust and credibility, implement strategies to drive qualified traffic to you and your business so that you are on your way to being booked solid with clients.
Want to know how this applies to your business? Remember, you have to take action to get real results in business so let’s get started.