Bundle Up to Boost Your Revenue

  Bundling up isn’t for winter anymore! Which of the two options sounds as though it’ll be better for your business -- selling three one-hour sessions to three clients, or selling two six-session packages to two clients? I don’t know about you, but I’ll always...

How to Track (And Improve!) Your Email Marketing Metrics

If I asked you how effective your email marketing efforts are, would you be able to answer? Do you know your open and click-through rates? Do you have a ballpark idea of your conversion rates?Are you tracking your metrics? If you aren’t paying attention to how well...

Never Run Out of Content Ideas!

A steady stream of content is the lifeblood of any blog, especially if the blog is supporting your business. Let’s say that you publish one blog post per week. That’s 52 topics to come up with per year. Double that if you’re publishing twice per week. Seems a little...
Avoid the Spam Folder: How to Successfully Nurture Your Email List

Avoid the Spam Folder: How to Successfully Nurture Your Email List

Which would you rather have? A shop full of 100 people who probably won’t buy a thing from you, or a handful of customers who are genuinely willing to give your products a chance? I know which one I would choose, and I’m fairly certain that you would agree with me. Obviously, in this case, quality trumps quantity. A packed room doesn’t...

read more
Learn to Love Selling in 5 Steps

Learn to Love Selling in 5 Steps

When I say the word “selling”, what comes to mind? Do you think about pushy sales tactics? Do you start to feel a little anxious? Do you think about rejection? The truth is, many people hate selling. They’d rather be doing almost anything with their time, even though selling is a crucial part of any business, whether you’re selling a...

read more
How to Turn Unread Emails to Your Advantage

How to Turn Unread Emails to Your Advantage

Statistically speaking, there is a good chance that your marketing emails aren’t being read. It’s been estimated that between 10% and 14% of marketing emails are deleted without even being opened first! The statistics make sense – after all, you almost certainly don’t read absolutely everything that winds up in your own inbox (unless...

read more