Every great strategy starts with a compelling story. Liana's journey to founding Power Up Strategy is one of transformation, resilience, and a deep passion for helping entrepreneurs succeed.

For about ten years, Liana worked in the demanding world of corporate litigation law. This experience sharpened her analytical skills, gave her a meticulous approach to evidence-based reasoning, and taught her how to break down complex problems – all qualities that remain central to how Power Up Strategy works today.

But professional success doesn't always mean personal fulfillment. A turning point came after the birth of her son in 2007, when a serious health challenge served as a “major wakeup call.” Some accounts also mention her legal position being restructured. These life-changing events led to a profound realization: achieving a different, better life meant doing things differently. This period of reflection revealed what Liana describes as a “frustrated entrepreneur” waiting for the chance to “run her own show.”

The transition wasn't just a career change; it was an entrepreneurial leap into the dynamic world of digital marketing. At first, Liana had strong analytical skills but lacked formal business or sales training. Undeterred, she jumped into learning everything she could, showing remarkable adaptability and resilience. This hands-on experience, learning entrepreneurship from the ground up, directly informs how the agency understands its clients' challenges.

This journey ignited a clear purpose: a passion for helping business owners succeed. Liana specifically focuses on empowering fellow entrepreneurs, including agency owners and freelancers. The satisfaction of seeing clients achieve their goals is what drives her; positive client feedback “makes my day” and is fundamentally “why I do what I do.” Having faced her own entrepreneurial challenges, she aims to help others avoid common pitfalls on their path to achieving “freedom on your terms.”

Today, Liana stands as a recognized figure in digital marketing. She serves as President of Power Up Strategy, co-leads The Vault, founded The VIP Crew and is an internally recognized speaker. Her expertise is further validated by her recognition as one of the top Meta ad buyers globally. This dual leadership demonstrates not only practical, client-focused expertise through Power Up Strategy but also a broader influence in shaping industry skills.

At Power Up Strategy, our purpose is clear and focused.

We exist to empower visionary entrepreneurs and expert-based businesses to achieve predictable, sustainable client growth through strategic, data-driven marketing systems.

Power Up Strategy provides a flexible range of services designed to meet clients where they are:

• Done-For-You Lead Generation: Comprehensive management of lead generation campaigns, from strategy and creative development to execution and optimization.
• Paid Media Management: Expert management of advertising budgets across key platforms, focusing relentlessly on maximizing ROI.
• Strategic Business Coaching: Tailored coaching programs designed to help entrepreneurs overcome growth obstacles, refine their strategies, and enhance their sales processes.
• Customized Solutions: We offer flexible engagement models, ranging from “DIY” support and guidance to fully “Done-For-You” services, or a custom blend tailored to specific client needs and resources. This adaptability ensures our expertise is accessible to a broader range of visionary entrepreneurs within our niche.

Problems We Solve:

We partner with service-based entrepreneurs struggling with:

• Inconsistent or unpredictable lead flow (“feast or famine” cycles)
• Marketing overwhelm and lack of a clear, effective strategy
• Difficulty achieving a positive return on investment from advertising spend
• Challenges in scaling their business operations and client base
• Needing a reliable system to free up their time to focus on service delivery

What Sets Us Apart:

What truly makes Power Up Strategy different?

• Founder's Unique Blend: Liana Ling combines the analytical rigor of a former lawyer with over a decade of cutting-edge digital marketing expertise – a rare fusion that drives methodical, results-oriented strategies.
• Systematic Growth Approach: We focus on building sustainable, reliable systems for lead generation, not just executing isolated campaigns. This provides clients with predictable, long-term growth potential.
• Industry Leadership: Liana provides clients with insights drawn from both direct client work and the forefront of advertising training.
• Niche Specialization: Our deep focus on “visionary entrepreneurs in a service industry” allows for highly tailored, relevant, and effective strategies.
• Holistic Expertise: We integrate marketing strategy with business coaching and sales enablement for a comprehensive approach to growth.
• Efficiency Through Repurposing: We champion smart content repurposing strategies to maximize impact and minimize client workload.
• Direct Expert Access: Clients often benefit from direct strategic guidance from Liana Ling herself, ensuring access to top-tier expertise. This personalized involvement from a recognized industry leader can be a significant advantage.