Bundling up isn’t just for winter anymore! Which of the two options sounds as though it’ll be better for your business — selling three one-hour sessions to three clients, or selling two six-session packages to two clients? I don’t know about you, but I’ll always...
If I asked you how effective your email marketing efforts are, would you be able to answer? Do you know your open and click-through rates? Do you have a ballpark idea of your conversion rates? Are you tracking your metrics? If you aren’t paying attention to how well...
A steady stream of content is the lifeblood of any blog, especially if the blog is supporting your business. Let’s say that you publish one blog post per week. That’s 52 topics to come up with per year. Double that if you’re publishing twice per week. Seems a little...
You’ve set up your blog. You’ve developed your content focus and publication schedule. And you’ve already attracted an audience. What’s next? Monetization, of course! Having a popular blog is an accomplishment, but being able to earn money from your blog is the...
The best blogs aren’t one-way conversations. Sure, you want to share your knowledge with your audience. But you also want your words to inspire questions and comments. You want engagement. Lively, respectful interaction in the comments section is what turns an...
