How to Track (And Improve!) Your Email Marketing Metrics
If I asked you how effective your email marketing efforts are, would you be able to answer? Do you know your open and click-through rates?
Never Run Out of Content Ideas!
A steady stream of content is the lifeblood of any blog, especially if the blog is supporting your business. Let’s say that you publish one blog post per week. That’s 52 topics…
Turn Your Blog Into a Moneymaker Through Affiliate Marketing
You’ve set up your blog. You’ve developed your content focus and publication schedule. And you’ve already attracted an audience. What’s next? Monetization, of course! Having a popular blog is an accomplishment, but being able to earn money from your blog is the ultimate goal. Of course, you don’t want to shift focus and start using your...
4 Ways to Boost Your Blog’s Engagement
The best blogs aren’t one-way conversations. Sure, you want to share your knowledge with your audience. But you also want your words to inspire questions and comments. You want engagement. Lively, respectful interaction in the comments section is what turns an ordinary blog into a community, and builds a relationship between you and...
Why Building Traffic Shouldn’t Be Your Biggest Concern
If you’re new to running an online business, it’s understandable if your biggest focus is on building traffic. There tends to be a huge emphasis on traffic in business writing out there. And, yes, traffic is important. But it shouldn’t be your only concern. Not by a long shot. Conversions are the second half of the equation. As you’re...