4 Ways to Boost Your Blog’s Engagement
The best blogs aren’t one-way conversations. Sure, you want to share your knowledge with your audience. But you also want your words to inspire questions and comments. You want engagement. Lively, respectful interaction in the comments section is what turns an ordinary blog into a community, and builds a relationship between you and...
Why Building Traffic Shouldn’t Be Your Biggest Concern
If you’re new to running an online business, it’s understandable if your biggest focus is on building traffic. There tends to be a huge emphasis on traffic in business writing out there. And, yes, traffic is important. But it shouldn’t be your only concern. Not by a long shot. Conversions are the second half of the equation. As you’re...
4 Steps for Meeting Your Content Deadlines
As a business owner, you have a lot going on. It’s pretty easy for things to slide onto the back burner. Many of my clients have admitted that, most frequently, the aspect of their business that falls to the wayside is their blog. I get it. Keeping a blog timely, relevant, and up-to-date can be a struggle. Figuring out content, keeping...
4 Reasons to Track Your Sales Progress
Being successful at sales is about more than just keeping your eyes on the prize. The best salespeople don’t focus solely on the end-goal or monthly targets. They pay attention to the entire journey – this lets them know what works, what doesn’t, and what they can do to improve their skill set. This is important whether you’re making...
The 6 Questions You Need to Ask Yourself BEFORE You Launch
Once you’ve come to the decision to take your great idea and turn it into a business, there can be a huge temptation to hit the ground running. I’d like to talk about why that’s not the best idea. Before you hit the Launch button, it’s important to take some time to set up a solid foundation for your business. Think about it: do you...