Bundle Up to Boost Your Revenue

Bundling up isn’t just for winter anymore! Which of the two options sounds as though it’ll be better for your business -- selling three one-hour sessions to three clients, or selling two six-session packages to two clients? I don’t know about you, but I’ll always lean...

How to Track (And Improve!) Your Email Marketing Metrics

If I asked you how effective your email marketing efforts are, would you be able to answer? Do you know your open and click-through rates? Do you have a ballpark idea of your conversion rates? Are you tracking your metrics? If you aren’t paying attention to how well...

Never Run Out of Content Ideas!

A steady stream of content is the lifeblood of any blog, especially if the blog is supporting your business. Let’s say that you publish one blog post per week. That’s 52 topics to come up with per year. Double that if you’re publishing twice per week. Seems a little...

Discover The 5 Keys To Turning Prospects Into Clients

5X The Reach Of Your Blog Posts (1)
Why Building Traffic Shouldn’t Be Your Biggest Concern

Why Building Traffic Shouldn’t Be Your Biggest Concern

If you’re new to running an online business, it’s understandable if your biggest focus is on building traffic. There tends to be a huge emphasis on traffic in business writing out there. And, yes, traffic is important. But it shouldn’t be your only concern. Not by a long shot. Conversions are the second half of the equation. As you’re...

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4 Steps for Meeting Your Content Deadlines

4 Steps for Meeting Your Content Deadlines

As a business owner, you have a lot going on. It’s pretty easy for things to slide onto the back burner. Many of my clients have admitted that, most frequently, the aspect of their business that falls to the wayside is their blog. I get it. Keeping a blog timely, relevant, and up-to-date can be a struggle. Figuring out content, keeping...

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4 Reasons to Track Your Sales Progress

4 Reasons to Track Your Sales Progress

Being successful at sales is about more than just keeping your eyes on the prize. The best salespeople don’t focus solely on the end-goal or monthly targets. They pay attention to the entire journey -- this lets them know what works, what doesn’t, and what they can do to improve their skill set. This is important whether you’re making...

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The 6 Questions You Need to Ask Yourself BEFORE You Launch

The 6 Questions You Need to Ask Yourself BEFORE You Launch

Once you’ve come to the decision to take your great idea and turn it into a business, there can be a huge temptation to hit the ground running. I’d like to talk about why that’s not the best idea. Before you hit the Launch button, it’s important to take some time to set up a solid foundation for your business. Think about it: do you...

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Keep Calm & Perfect Your Email Marketing Strategy

Keep Calm & Perfect Your Email Marketing Strategy

There will never be enough hours in the day. That’s just an unfortunate truth -- your workload will always feel impossibly large compared to the numbers of hours you have to work on it. But that just means that you need to work smarter. When it comes to building your email list and creating a high-level email marketing strategy, taking...

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