Keep Calm & Perfect Your Email Marketing Strategy
There will never be enough hours in the day. That’s just an unfortunate truth -- your workload will always feel impossibly large compared to the numbers of hours you have to work on it. But that just means that you need to work smarter. When it comes to building your email list and creating a high-level email marketing strategy, taking...
Avoid the Spam Folder: How to Successfully Nurture Your Email List
Which would you rather have? A shop full of 100 people who probably won’t buy a thing from you, or a handful of customers who are genuinely willing to give your products a chance? I know which one I would choose, and I’m fairly certain that you would agree with me. Obviously, in this case, quality trumps quantity. A packed room doesn’t...
6 Tips for Writing Eye-Catching Blog Post Titles
Think of the title as the storefront of your blog post. If it isn’t appealing and eye-catching, then why would anyone venture inside? For such a small part of a blog post, the title has...
Learn to Love Selling in 5 Steps
When I say the word “selling”, what comes to mind? Do you think about pushy sales tactics? Do you start to feel a little anxious? Do you think about rejection? The truth is, many people hate selling. They’d rather be doing almost anything with their time, even though selling is a crucial part of any business, whether you’re selling a...
How To Identify Your Ideal Client: Successful Business Owners Secrets Revealed
So, you want to grow your business and your email list. It’s a great idea, and one that I’ve touched on in the past. But first I want you to ask yourself one important question: Who are you trying to sell to? Figuring out your ideal customer is essential if you want to refine your marketing message to get better results and attract...