How to Turn Unread Emails to Your Advantage
Statistically speaking, there is a good chance that your marketing emails aren’t being read. It’s been estimated that between 10% and 14% of marketing emails are deleted without even being opened first! The statistics make sense -- after all, you almost certainly don’t read absolutely everything that winds up in your own inbox (unless...
6 Tips For Writing Eye-Catching Blog Post Titles
Think of the title as the storefront of your blog post. If it isn’t appealing and eye-catching, then why would anyone venture inside? For such a small part of a blog post, the title has...
Why You Should Build Your Email List First
We live in a world of endless distractions, multitasking, and constant communication. While juggling tasks may seem like a way to fast-track your progress, it’s actually more likely to prevent you from reaching the state of deep focus and concentration that leads to better results – no matter what the task is. The trick that you need to...
Why You Need a Branded Customer Experience
Your brand tells your customers: "This is the unique thing we do that nobody else does." It sets you apart from your competitors and, in the customer's mind, expresses why you're the best at what you do (the only one that does what you do). Your brand and the experience you offer your customers are intimately related. This is a bit of...