Avoid the Spam Folder: How to Successfully Nurture Your Email List
Which would you rather have? A shop full of 100 people who probably won’t buy a thing from you, or a handful of customers who are genuinely willing to give your products a chance? I know which one I would choose, and I’m fairly certain that you would agree with me. Obviously, in this case, quality trumps quantity. A packed room doesn’t...
Learn to Love Selling in 5 Steps
When I say the word “selling”, what comes to mind? Do you think about pushy sales tactics? Do you start to feel a little anxious? Do you think about rejection? The truth is, many people hate selling. They’d rather be doing almost anything with their time, even though selling is a crucial part of any business, whether you’re selling a...
How To Identify Your Ideal Client: Successful Business Owners Secrets Revealed
So, you want to grow your business and your email list. It’s a great idea, and one that I’ve touched on in the past. But first I want you to ask yourself one important question: Who are you trying to sell to? Figuring out your ideal customer is essential if you want to refine your marketing message to get better results and attract...
How to Turn Unread Emails to Your Advantage
Statistically speaking, there is a good chance that your marketing emails aren’t being read. It’s been estimated that between 10% and 14% of marketing emails are deleted without even being opened first! The statistics make sense -- after all, you almost certainly don’t read absolutely everything that winds up in your own inbox (unless...
6 Tips For Writing Eye-Catching Blog Post Titles
Think of the title as the storefront of your blog post. If it isn’t appealing and eye-catching, then why would anyone venture inside? For such a small part of a blog post, the title has...