Why You Should Build Your Email List First
We live in a world of endless distractions, multitasking, and constant communication. While juggling tasks may seem like a way to fast-track your progress, it’s actually more likely to prevent you from reaching the state of deep focus and concentration that leads to better results – no matter what the task is. The trick that you need to...
Why You Need a Branded Customer Experience
Your brand tells your customers: "This is the unique thing we do that nobody else does." It sets you apart from your competitors and, in the customer's mind, expresses why you're the best at what you do (the only one that does what you do). Your brand and the experience you offer your customers are intimately related. This is a bit of...
Inbound Marketing: The ROI-Driving Engine
Traditional marketing is all about chasing down customers, whether it’s through door-to-door sales, direct mail, or phone calls. But wouldn’t it feel better to be the one being pursued? Think about how much time and money you could be saving if your customers were seeking you out, rather than the other way around. The trick? Investing...